When silence speaks volumes
One of the biggest frustrations when working with small start-ups at the C-level is not the challenge of creating something new, but the lack of responses.
I have seen it all too often: an inquiry remains unanswered, a Statement of Work is reviewed but never acknowledged, and emails go unanswered.
Startups are known for moving quickly and shaking up industries, but trust is built on fundamentals: responding, following up, and closing the loop. Even a brief “no thank you” beats silence. Everyone could be a potential customer.
Ignoring inquiries not only damages relationships but also harms credibility and can cost future opportunities. You never know whose first impression is being impacted. A negative impression is hard to change and may last longer than expected. The same is true for job applications. A simple acknowledgment or response shows respect and keeps the door open for future talent.
And yes, we all make mistakes. We miss emails, and we get overwhelmed with outreach and inquiries. But persistent silence creates a pattern, and patterns establish a reputation.
If you are building a company, remember that how you show up in small moments matters just as much as the big vision you are pursuing. Acknowledging someone’s time, respecting their effort, and simply responding are ways trust is built.
Sometimes the most impactful leadership move is recognizing that even the strongest internal team needs external counsel. Bringing in outside support doesn’t replace your team; it enhances them. It provides the space, perspective, and partnership needed for them to thrive.
Innovation attracts attention, but reliability and collaboration build respect and a strong brand image.
My call to action: Let’s elevate the standard. If you’re in a leadership role at a start-up, pledge to respond to inquiries, even if the answer is no. And when your team needs extra perspective or capacity, be open to outside support. It can be the difference between good and great.